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Our History

The Tardif family’s roots in financial services date back to 1928, when Alphonse Tardif established the Corporation de Prêt et Revenu. Over the years, the company grew to be a financial conglomerate including a trust company, a life insurance company and a property and casualty insurance company. These institutions were part of Quebec’s financial landscape for decades.

Since then, Tardif family members have been continuously involved in managing companies offering personal financial services. After Alphonse Tardif, his son, Jean-Paul, took over operations for forty years before Paul Tardif stepped in. Although the company, known as Trust Prêt et Revenu was sold in 1996, Paul Tardif quickly formed Eterna Investment Management, a portfolio management company, and bought back the private management business he had founded several years earlier. Since then, he has been dedicated to building Eterna Financial Group through the establishment of Eterna Trust, a trust company, Eterna Financial Services, a mutual-fund broker, and Eterna Insurance, a personal insurance firm.

In keeping with the family tradition of delivering independent professional services in the financial field, Pierre Olivier Tardif, Charles Tardif and Philippe Tardif, Paul Tardif’s sons, joined the company in 2012, 2021 and 2022, respectively.

Eterna Financial Group has built a reputation as a leader in the financial sector, with a team of 50 people, some of whom have been working together for over 45 years. With over $1.2 billion in managed assets, Eterna Financial Group is continuing to grow and is now an established and renowned institution in Quebec and Canada. Eterna Financial Group stands out by offering, under one roof, a range of expertise in investment, trust services and life and health insurance, representing the full complement of services for optimal and comprehensive wealth management.

Always attentive to the wishes and specific needs of each client, Eterna Financial Group values personal relationships built on integrity, discretion and excellence in the services it provides.